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Gain Customer Perspective Through Social Media
Is customer perspective of your company the same as yours? Do you see your business through your eyes, or your customer’s eyes? How can you ascertain what your customers are thinking? Your customers...
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Audio Mystery Shopping with Measure CP
Audio recorded mystery shopping is a must, especially for companies with an emphasis on customer service or HR. In fact, any company that questions the way their employees interact with customers...
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Brand Audits v. Mystery Shops
While both brand audits and mystery shops help a company or corporation expose its weaknesses and strengths, the holes in its operations and the areas that need improvement, a brand audit asks a...
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Brand Audit Basics
With a brand audit, a company’s eyes will be opened to the strong points and weak points of its business. Measure CP’s audit services give clear insight into how a brand displays to customers by the...
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Gaining Customer Perspective: Using Mystery Shoppers to Know Where Changes...
Understanding the customer perspective is crucial to a business’ success. A business owner may train staff to offer the best possible customer experience, and the store may be in excellent physical...
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Mystery Shops Can Help Grow Your Business and Keep Your Brand Consistent...
Mystery shops can help a business better understand and develop brand consistency, customer perspective, employee effectiveness, and so much more. Does your business have multiple locations, or...
View ArticleMeasure CP – A Great Fit for Our Clients and Our Shoppers
If you want to improve your business, Measure CP can help. Measure CP is the next generation of consumer brand auditing, focusing on systematic ways to analyze and improve the customer experience of...
View ArticleBrand Protection: Are You Protecting What’s Yours
What is brand protection, and why is it important? First, let’s discuss what your brand is. A brand, according to the American Marketing Association, is a “name, term, design, symbol, or any other...
View ArticleMystery Shopping Jobs: Companies Gain Better Insight With A Variety of Shoppers
Are you wondering what mystery shopping jobs can do for your business? Mystery shopping jobs provide a new type of research that is not widely available in the customer service marketplace today. If...
View ArticleImproving Shop Quality & Maximizing Your Earnings
Respondents often ask how they can better maximize their earnings. While it can take a variety of shops to reach your financial targets, it is important to know that Mystery Shopping Provider’s (MSP)...
View ArticlePracticing Customer Experience Management Leads to Positive Customer...
Customer Experience Management is crucial in order to turn first-time customers into repeat customers, and even loyal fans. When a customer’s experience is poor or marked with mistakes and poor...
View ArticleSurveying Assisted Living Centers Via Phone
Evaluating an assisted living center can be a long, drawn-out experience, and can be fairly involved. Still, it’s vitally important, since it’s already a legal requirement that all assisted living...
View ArticleEvaluating Contact Centers Over the Phone
Evaluating service is not always done in person. In some cases, such as contact centers, it can be done over the phone, without ever having to leave the house or office. A few years ago, the CEO of an...
View ArticleCustomer Loyalty Gained through Mystery Shopping
Some business owners think customer loyalty is only earned through offering repeat business programs like loyalty cards, and offering regular specials and coupons. Customer loyalty can actually be...
View ArticleCustomer Experience – Our 2017 Outlook
It’s finally here—2017! We’re excited about the New Year and our clients are optimistic, too. With consumer confidence rising and businesses expanding their toolkits to streamline processes and...
View ArticleAlcohol Compliance and Identification Checks
Protecting investments comes in many forms. For hospitality and dining, ensuring identification and compliance checks are constantly safeguarding liquor licenses provides continuity in catering to...
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